The Scheme of City Tourism Brand——Take Rizhao City for Example

摘要：

Nowadays, the competition of cities essentially is a competition for city brands. In fact, it is necessary for each city to implement a city brand strategy on their developing road. Rizhao, a seaside city in China, has many fine resources such as the coastal deep harbor, the seashore sand beach and the University City ,which, however, still are separated rather than combined together.By developing the nationwide theme, the following article associates resources fully in an attempt to build up the Rizhao city tourism brand.

关键词： Tourism Brand Brand Scheme

作者: SONG Xiuling ZHANG Shudong

作者单位: Department of Economic Management, Shandong Water Polytechnic, Rizhao, China, 276826 Operations Research and Management College, Qufu Normal University, Rizhao, China, 276826

会议类型: 国际会议

会议名称: 2010 International Symposium on Tourism Resources and Management(2010年旅游资源与管理国际研讨会)

会议地点: 澳门

会议语种:英文

页码: 315-317

在线出版日期: 2010-02-05（万方平台首次上网日期，不代表论文的发表时间）