Study on Brand Building of Tourism Cities
With the rapid development of tourism and tourism cities will face more and more fierce market competition, brand building of tourism cities is an effective way to enhance the competitiveness of tourism cities. In this paper, some methods such as documents review, research and questionnaires are used. Then based on previous research results, this paper analyzes some problems in brand building of tourism cities in China, which mainly lie in the brand feature, brand culture, brand marketing and brand planning. Finally, the paper puts forward some strategies in brand building of tourism cities, and comes to the conclusion. Brand building of tourism cities not only needs some measures corresponding to specific issues, but also the participation of all the people, so that tourism city brand can play a better role.
tourism city brand building countermeasures
ZHANG Chunmei ZOU Dewen
School of Business Management, Hebei Normal University of Science & Technology, P.R.China,066004 Science and Research Dept., Hebei Normal University of Science & Technology, P.R.China, 066004
国际会议
2010 International Symposium on Tourism Resources and Management(2010年旅游资源与管理国际研讨会)
澳门
英文
318-322
2010-02-05（万方平台首次上网日期，不代表论文的发表时间）