Optimal Pricing Algorithm of Wireless Content Service Based on Market Basket Analysis
This paper presents an efficient optimal pricing algorithm of wireless content service based on association rule and nonlinear integer mathematical programming. The core idea is to find out association rules that satisfy the predefined minimum support and confidence from a given bill database of wireless content service by the Apriori algorithm, and then obtain optimal pricing by optimal pricing algorithm of nonlinear mathematical programming. This algorithm can accommodate any kind of demand distribution or valuation function, it can solve any feasible number of wireless content service and can determine how many packages an wireless content service provider should offer and what price it should charge for each pricing package. The numerical analyses and computational simulation result reveals this algorithm is available.
Association Rule Optimal Pricing Algorithm Apriori Algorithm Market Basket Analysis
Zhou Zhongding Miao Xuemei Liu Guangcan
Management School, Hunan University, Changsha 410082, China Management Department, Changsha Nanfang College, Changsha 410208, China Communication Engineer Department, Changsha University, Changsha 410068, China
国际会议
重庆
英文
270-272
2009-12-25（万方平台首次上网日期，不代表论文的发表时间）