Application of Data Mining Technology in E-Commerce
The rapid development of the Internet has brought an opportunity for the development for enterprises. Web mining in the status of e-commerce websites have became more and more important In the e-commerce, the data mining is helpful of the discovery to trade development tendency, of the correct decision-making made by the enterprise. This article mainly summarizes the present electronic commerces Web data mining method, and classifying to its objects, analyzing the network data minings function,described the use of electronic commerce website in a number of web mining application, and offering the reference for the future electronic commerce practice, especially its softwares development and the application.
E-Commerce Web data Mining Web Log Data Preprocessing
Cheng Yu Xiong Ying
Computer School, Hubei University of Technology, Wuhan 430068, China
国际会议
重庆
英文
291-293
2009-12-25（万方平台首次上网日期，不代表论文的发表时间）