A Research on Business-to-consume Pattern Applied to the Tourism Enterprises Management
Business-to-consumer (b2c) pattern linked to ebusiness has been becoming more and more popular in several decades. E-business for personal tourism consumer has been interested for it is so easy to control, for which b2c have been studied. B2c ebusiness, however, may have very important implications and other problems. This paper applies a comprehensive approach to using Chinese sample of 200 tourism enterprises with b2c e-business. The results showed that tourism consumer in china have only marginally decreased as a result of b2c e-business. By the more research, the results also showed the reduction in personal tourism consumption was not fully compensated by the increase in cost without the b2c e-business.
B2c e-business Tourism enterprise Tourism consumer
Wang Chunyang Wei Min
Wuyi University Jiangmen 529020, China School of Management, Xiamen University Xiamen 361005, China School of Management, Xiamen University Xiamen 361005, China
国际会议
重庆
英文
1166-1169
2009-12-25（万方平台首次上网日期，不代表论文的发表时间）