An Analysis on the Consumption Value of Online Game Services and Influencing Factors of Consumption Behavior

摘要：

By using a structural equation model, the dissertation studies the relationship between every factors of online games and consumers behavior.These factors are online game service,online game safety, online game content,online game achievement and online game interaction.Thereinto, the latter part focuses on the study of the consumption and cost of the online games consumers. Combining with the current status of Chinas online games market,the dissertation puts forward business strategies of online games on the basis of forming and analyzing the model of online games consumers behavior.

关键词： online games consumer behavior structural equation analysis consumption value

作者: Li Lin

作者单位: School of Economies and Management Liaoning Shihua University Fushun, China

会议类型: 国际会议

会议名称: The 10th International Conference on Intelligent Technologies(第十届智慧科技国际会议 InTech09)

会议地点: 桂林

会议语种:英文

页码: 14-18

在线出版日期: 2009-12-12（万方平台首次上网日期，不代表论文的发表时间）