The Effects of Globalized Authenticity on Souvenir

摘要：

It is common to find a denoted local souvenir, labeling with abroad manufacturer. A conceptual framework is advanced for exploring the impact of globalizcd authenticity on souvenir purchasing. This study suggests that varied level of authenticity is decided by modes of tourist with different kind of souvenir. As purchasing cultural souvenir, pleasure-seeking tourist will adopt globalized authenticity toward commercial souvenir. But serious tourist will buy cultural souvenir with objective authenticity.

关键词： authenticity pleasure-seeking tourist souvenir

作者: Ming Jeng Shen

作者单位: Department of Recreation, Park and Tourism Management Southern Taiwan University.Tainan, Taiwan

会议类型: 国际会议

会议名称: The 10th International Conference on Intelligent Technologies(第十届智慧科技国际会议 InTech09)

会议地点: 桂林

会议语种:英文

页码: 266-271

在线出版日期: 2009-12-12（万方平台首次上网日期，不代表论文的发表时间）