The Marketing Strategy of Chinese Firms:Case Study of the Chinese Petroleum Corporations in Africa
In todays high oil price environment, Chinese Petroleum Corporations have been able to leverage their influence to an extent far from our ken recently.They are now an unusual agglomeration of modern entrepreneurial talent striving for earnings growth and ever greater profitability, while at the same time remaining arms of a government are increasingly focused on Chinas long-term energy needs. They are competing with a great number of firms (western and non western) through projects and investment opportunities in Africa. We take a marketing approach to examine Chinese petroleum strategy. By analyzing their strategies we attempt to shed light on previous studies to identify whether distinct features may well explain Chinese firms cases in Africa or not.
FDI Chinese firms Marketing strategy Africa
Salimata Kone
School of Economies and Management, Wuhan University Department of Business Administration Wuhan, P.R. China 430072
国际会议
The 10th International Conference on Intelligent Technologies(第十届智慧科技国际会议 InTech09)
桂林
英文
381-384
2009-12-12（万方平台首次上网日期，不代表论文的发表时间）