Inventory Conflict and Coordination of Supply Chain with Hybrid Channel

摘要：

A hybrid channel refers to the channel combined the traditional retailing channel and the online directselling channel under the e-commerce environment. A major challenge in hybrid channel lies in the inventory conflict. We compare the different inventory strategies between two modes, one of which refers to both manufacturer and retailer hold inventory, the other of which refers to only retailer holds inventory. Through analysis, we find mode two bring more profit than mode one in hybrid channel supply chain, but manufacturers profit may decrease. So a proper contract should be built to guarantee the double-win between manufacturer and retailer.

关键词： Supply chain Hybrid Channel Inventory conflict Coordination

作者: WANG Wen-li LI Bin

作者单位: Sino-US Global Logistics Institute, Shanghai Jiaotong University, P.R.China, 200030 School of Econom Sino-US Global Logistics Institute, Shanghai Jiaotong University, P.R.China, 200030

会议类型: 国际会议

会议名称: The International Conference on Management of Technology,taiyuan 2009(2009太原技术管理国际研讨会)

会议地点: 太原

会议语种:英文

页码: 630-633

在线出版日期: 2009-11-20（万方平台首次上网日期，不代表论文的发表时间）