Research on the Innovation of Marketing Channels for High-tech Enterprises in the Background of E-commerce
With the rapid growth of corporate in modern society, based on the enterprise level, we pay close attention to corporate social responsibility in no-market environment, and other related non-market strategy patterns on the level of the strategic management. In nomarket environment, such as strict government control, by analyzing of game between main interests about Pollution of Electromagnetic Radiation, under the circumstance of the government making standard but not directly getting involved, we propose to analyze strategic CSR and no-market strategy by dynamic game tree. Furthermore, we propose that the corporate decides the corporate social orientation and invests in environmental protection by applying acts of no-market strategy, not just enhances the social image in more from the moral dimension of promoting competitive strength and enhancing product differentiation advantages.
E-commerce high-tech enterprises innovation
Cai Hua Shi Anna
Business School of Hohai University, Nanjing, China
国际会议
武汉
英文
733-735
2009-11-18（万方平台首次上网日期，不代表论文的发表时间）