Cross-culture Marketing Models of Chinese Multinational Enterprises

摘要：

Summarizing and analyzing cross-culture marketing models of developed countries, and using theoretical and practical methods combing cases research, the thesis explores the cultural differences existing in Chinese multinational enterprises and suitable cross-culture marketing models at present.

关键词： Transnational Marketing Cultural Difference Cross-culture Marketing Model

作者: MA Zongguo

作者单位: School of Management, University of Jinan, Jinan, 250022, China

会议类型: 国际会议

会议名称: 2009 International Forum of Human Resource Strategy and Development(2009人力资源战略与开发国际高层论坛)

会议地点: 济南

会议语种:英文

页码: 1-5

在线出版日期: 2009-10-24（万方平台首次上网日期，不代表论文的发表时间）