Fuzzy evaluation and selection of Graduate from Marketing Faculty

摘要：

Marketing specialists are the core of enterprise resources, which have a vital role in the development of enterprise. In the enterprise marketing specialists recruiting process, whether make scientific, objective and fair assessment to the marketing graduate have a direct impact on the performance of corporate marketing. In our paper, through the Delphi method, we set up graduate from marketing faculty index system first; secondly, we constitute a model which uses the Triangular fuzzy number theory combining with FAHP (the fuzzy analytic hierarchy process) to assess marketing specialists. Finally, write an example which is three interview experts making fuzzy set to three marketing major graduates. Contract to traditional AHP method, this method is easier for experts to make fair and objective assessment, easier for enterprise to select marketing specialists.

关键词： Triangular fuzzy number synthetic marketing quality FAHP: Linguistic variables

作者: YU Yanggang YANG Yong

作者单位: School of Management, Nan Chang Institute Of Technology, Nan Chang, China 330099

会议类型: 国际会议

会议名称: 2009 International Forum of Human Resource Strategy and Development(2009人力资源战略与开发国际高层论坛)

会议地点: 济南

会议语种:英文

页码: 737-742

在线出版日期: 2009-10-24（万方平台首次上网日期，不代表论文的发表时间）