Exploration on Cultivation Mode of Marketing-oriented Graduate

摘要：

Marketing-oriented talents cultivation mode in graduate education must be established. Compared with American, there exist some disadvantages in respect of their enrollment systems, training target, training mode and so on in current China.In order to meeting the requirements of the socialist market economy, the measures should be carried out to improve the quality of graduate education, such as implement general education, attach more importance on creative and practice ability, differentiate graduate education strategy, optimize incentive and restraining mechanism and so on.

关键词： talents demand graduate education innovative abilities

作者: ZHANG Shoufeng

作者单位: School of Management, University of Jinan, Jinan, China, 250022

会议类型: 国际会议

会议名称: 2009 International Forum of Human Resource Strategy and Development(2009人力资源战略与开发国际高层论坛)

会议地点: 济南

会议语种:英文

页码: 833-836

在线出版日期: 2009-10-24（万方平台首次上网日期，不代表论文的发表时间）