Research into the Method of Blog Marketing
Blog marketing has become a new kind of network marketing model including goods, services, books, movies and so on. Blog marketing can attract people who share a common interest, and help focus on a target group to conduct two-way communication to attract potential customers. How to use the blog to achieve the goal of marketing and to promote their corporate image have already become a new issue faced by enterprises. This article attempts to study the implementation of blog marketing strategy through discussing the connotation of marketing, the status quo and problems of blog marketing.
blog blog marketing marketing strategy
YUAN Linsan
School of Management, University of Jinan, Jinan, 250022,China
国际会议
2009 International Forum of Human Resource Strategy and Development(2009人力资源战略与开发国际高层论坛)
济南
英文
1079-1083
2009-10-24（万方平台首次上网日期，不代表论文的发表时间）