Research on the Relationship between E-Customer Value and Repurchase Intention
An increasing number of people are processing transactions online and the numbers are likely to increase rapidly in the near future. It is important to analyze the relationship between customer values of Electronic Commerce (E-customer value) and Repurchase Intention in order to provide a guideline of successful ebusiness. The purpose of this paper is to answer the following questions. First, what are key components of customer value in e business? Second, what influences the relationship between customer value and Repurchase Intention? Data collected from 350 respondents who made purchases through lnternet shop were used to test a research model. Managerial implications were derived from the analysis and further studies were suggested.
Electronic Commerce E-customer Value Repurchase Intention Online Shop
Guozheng Zhang Xi Wang
College of Business, Hunan Agricultural University Changsha, P.R.China
国际会议
长沙
英文
3398-3400
2009-10-10（万方平台首次上网日期，不代表论文的发表时间）