Strategic Innovation Based on Dynamic Customer Value

摘要：

Strategic innovation (SI) is an important source of sustainable competitive advantage under environmental uncertainty. Supplying excellent customer value has been the key factor for SI, but the researches on the combination of SI and customer value are still in infancy. We systematically explored SI based on dynamic customer value and constructed a comprehensive model of the prerequisite, process and consequence of SI. We proposed that, SI is stimulated by and should be oriented to customer value change, and the SI processes, i.e., SI thinking process, SI formation process, SI implementation process and SI monitoring process should all be oriented to dynamic customer value. Finally, we proposed that, future researches should systematically explore the driving mechanisms and risks of SI based on dynamic customer value and take empirical studies to verify the perspectives and models.

关键词： strategic innovation dynamic customer value sustainable advantage perceived environmental uncertainty

作者: LI Dayuan CHEN Yinglong

作者单位: School of business Central South University Changsha, China School of business Hunan University of Science and Technology Xiangtan, China

会议类型: 国际会议

会议名称: 2009 Second International Conference on Intelligent Computation Technology and Automation(2009 第二届IEEE智能计算与自动化国际会议 ICICTA 2009)

会议地点: 长沙

会议语种:英文

页码: 3458-3461

在线出版日期: 2009-10-10（万方平台首次上网日期，不代表论文的发表时间）