Innovating of Cluster Development Strategy:Research on Regional Brand Formation Mechanism Based on Small-and-Medium-sized Enterprises Cluster of Wenzhou
Building regional brands is important strategic innovating of development of small-and-mediumsized enterFIrises cluster.Through Wenzhou individual case analysis, this esSay indicates that the formation of regional brands went through congregation of specialized small-and-mediumsized enterprises，establishment of preponderant enterprises and relevant brands，congregation of brands，formation of regional brands， enhancement of industrial competitiveness, and emerging of regional advantages.The formation of regional brands is mainly influenced and synthesized by 4dimensioned degrees of industry cluster advantage, good regional environment,brand creation of leading enterprises or collective effect of famous brand groups，and local government policy orientation,as well as its administration efnciency.On this foundation，this study develops the theoretical framework of regional brand formation mechanism.
Regional brands Small-and-medium-sized enterprises Industry clusters Formation mechanism Branding clusters
Li-hui SUN
Department of Business Administration，Changchun Taxation College,P.R.C. 130117
国际会议
The Second China Private Economy Innovation International Forum(第二届中国民营经济创新国际论坛)
浙江台州
英文
85-89
2009-08-21（万方平台首次上网日期，不代表论文的发表时间）