Product Homogeneity under Condition of Technological Innovation
Product homogeneity cannot only satisfy individual requirements，but also cause a price war among enterprises， giving a strong impact on the survival and development of the enterprise.In theory,the solution to this problem is innovation. Although most enterprises promoted technological innovation activities，they could not get out of the corner of product homogeneity.The primary reason is these enterprises simply and unilaterally focused on technological innovation,but neglected management innovation.Due tO the decreasing influence of the dominant factor in modern technology structure,it facilitated the transmission and migration of technology and the foreseeability of technology development led enterprises in the same industry ended up in the same way.Technological innovation is both a high-input and high-risk activity, so overemphasis on technological innovation may make these enterprises ignore the demand of consumers，and even cause the deficiency of market competitiveness.Therefore，enterprises should break through the limitation of pure technological innovation and Pay more attention to management innovation so that the two parts can reach an organic combination.
technological innovation product homogeneity management innovation
Jian-bin GAO
Jianggangshan University Commercial College,Jian Jiangxi, P.R.C. 343009
国际会议
The Second China Private Economy Innovation International Forum(第二届中国民营经济创新国际论坛)
浙江台州
英文
144-148
2009-08-21（万方平台首次上网日期，不代表论文的发表时间）