A Study on the Structural Model of China Private Enterprises’Marketing Competitiveness
Private enterprise’s marketing competitiveness is a important criterion of evaluating the development level of private enterprise.and is also crucial to private enterprise’s sustainable development.Based on the definition of enterprise’s marketing competitiveness,the paper constructs a structural modeI of private enterprise’s marketing competitiveness.This model consists of four-level and eight-force,and reflects the status and characteristic of China private enterprise’s market ting competitiveness.Meanwhile，this paper also analyzes the element and mechanism of that model，which will help private enterprise strengthen the abilities to identify,cultivate,evaluate and maintain marketing competitiveness.
Private enterprise Marketing Marketing innovation Strutural model Marketing competitiveness
Peng-yi SHEN Zheng-ming HU
School of Management,Shandong University,Jinan 250100,P.R.C.
国际会议
The Second China Private Economy Innovation International Forum(第二届中国民营经济创新国际论坛)
浙江台州
英文
290-294
2009-08-21（万方平台首次上网日期，不代表论文的发表时间）