The Invisible Champion：Growth Option of Small and Medium-sized Enterprises——Case Study of Zhejiang Shuanghuan Group

摘要：

How to establish the core competitiveness or unique competitiveness under the condition of limited resources，talents， scale and management capabilities，this is the Issue many entrepreneurs of small and medium enterprises are eager to solve.After expounding the definition of“the Invisible Champion，the paper,by taking Zhejiang Shuanghuan Group as an example,analyzed the idiosyncracies possessed by the “Invisible Championfrom eight aspects， i.e.,objiective,market, sales, customers, innovation， competition， partners and corporate culture.The enlightenment is that forging core competitiveness is the basis of corporate development,and regional industrial clusters play an active role in the development of“the Invisible Champion.

关键词： Invisible Champions Core Competitiveness Industrial Clusters Zhejiang Shuanghuan Group

作者: Min DAI

作者单位: Taizhou University,Zhejiang 318000,P.R.C.

会议类型: 国际会议

会议名称: The Second China Private Economy Innovation International Forum(第二届中国民营经济创新国际论坛)

会议地点: 浙江台州

会议语种:英文

页码: 441-444

在线出版日期: 2009-08-21（万方平台首次上网日期，不代表论文的发表时间）