The Establishment of the Services Model for Traditional Publishing Enterprises under the Environment of Web Publishing

摘要：

With the application of new digital media，publishing field is constantly expanding from traditional books，newspapers， magazines etc to digital publishing field in which the cross-media, magneto-optic media，network media。and mobile media coexist1.According to the consumption patterns and reading habits, the paper analysed the characteristic of web publishing under the environment of cross-media, including the content product, consumption market, industry patterns and business rules. The intention of doing this is to construct different business models of digital publishing. It will be improtant both for publishing industry which changing from traditional to digital model and for sustainable development of publishing industry.

关键词： Traditional publishing enterprises Web publishing Digital publishing Cross-media Service model

作者: Gen-yao FENG Yu-yao ZHENG Feng ZHANG Wei-ge XIAO

作者单位: Department of economic and management,Shaoxing University,Shaoxing,P.R.C. 312000

会议类型: 国际会议

会议名称: The Second China Private Economy Innovation International Forum(第二届中国民营经济创新国际论坛)

会议地点: 浙江台州

会议语种:英文

页码: 679-681

在线出版日期: 2009-08-21（万方平台首次上网日期，不代表论文的发表时间）