The Model of Beijing Consumer Attitude Evaluation to Optical Shop

摘要：

Myopia or hyperopia can be corrected through matched eyeglasses.Optical shops use various marketing methods to artract consumers.The success of these methods depends on the attitude of consumers.So optical shops need to grasp the key falctors that aflfect consumers’attitude.Based on the survey of Beijing market consumers，it analyses the main factors which affect consumers’attitude to optical shops.In order to establish the relationship among the variables，it synthesizes the Factor Analysis by using the Analytic Hierarchy Process.Then it uses the modeI to evaluate the consumer’s attitude.To some extent,the paper could give the guidance to the Optical shops’brand development.

关键词： Optical shop Consumer attitudes Brand Model evaluation

作者: Dong-lei LIU Peng-fei HAO Lin JIA

作者单位: School of Business,Agricultural University of Hebeai,Baoding,P.R.C.

会议类型: 国际会议

会议名称: The Second China Private Economy Innovation International Forum(第二届中国民营经济创新国际论坛)

会议地点: 浙江台州

会议语种:英文

页码: 692-695

在线出版日期: 2009-08-21（万方平台首次上网日期，不代表论文的发表时间）