Research on Cultural Marketing Strategy on Chinese Liquor of International Market Expansion

摘要：

The paper deals with a study on Chinese liquor’s expon status and restrictive factors.with emphasis on the importance of cultural marketing，and offers suggestions for Chinese liquor to be accepted by customer abroad： First,to recognize the importance of cultural marketing； Second，to let foreign consumers accept the notion of Chinese liquor culture through the integration of East and West；Third，to national differences，we should make 4P marketing strategy on liquor to develop the international market in all directions.

关键词： Chinese liquor International market expanding Cultural marketing

作者: Jian-nv RUAN

作者单位: Economic and Trade Department,Taizhou Vocational ＆ TechnicalCollege,Taizhou P.R.C.318000

会议类型: 国际会议

会议名称: The Second China Private Economy Innovation International Forum(第二届中国民营经济创新国际论坛)

会议地点: 浙江台州

会议语种:英文

页码: 700-704

在线出版日期: 2009-08-21（万方平台首次上网日期，不代表论文的发表时间）