Research on Cultural Marketing Strategy on Chinese Liquor of International Market Expansion
The paper deals with a study on Chinese liquor’s expon status and restrictive factors.with emphasis on the importance of cultural marketing,and offers suggestions for Chinese liquor to be accepted by customer abroad: First,to recognize the importance of cultural marketing; Second,to let foreign consumers accept the notion of Chinese liquor culture through the integration of East and West;Third,to national differences,we should make 4P marketing strategy on liquor to develop the international market in all directions.
Chinese liquor International market expanding Cultural marketing
Jian-nv RUAN
Economic and Trade Department,Taizhou Vocational & TechnicalCollege,Taizhou P.R.C.318000
国际会议
The Second China Private Economy Innovation International Forum(第二届中国民营经济创新国际论坛)
浙江台州
英文
700-704
2009-08-21(万方平台首次上网日期,不代表论文的发表时间)