The Technological Innovation Capability of Enterprise on Brand Influence
At present the innovation has become a booster to social advancement. Meanwhile,technological innovation has also become the energy source of enterprise develop ment. People regard brand as an emblem of competitive strength to enterprise in market. More brand influence represents more competitive strength. The development status of enterprise is controlled jointly by technological innovation and brand influence. Dealing with relation ship well between them will promote and extend space of enterprise development.
technological innovation capability multiplier effect brand influence
SHEN Xiaogang
School of Henan University of Technology,P. R. China
国际会议
Zhengzhou Conference Conference on Management of Technology(2009郑州技术管理研讨会 MOT2009)
郑州
英文
89-92
2009-04-17（万方平台首次上网日期，不代表论文的发表时间）