会议专题

Market-orientation of the Technical Innovation of Small and Medium-sized Private Enterprises

By introducing organizational learning as an intervening variable,this essay builds a theoretical model of marketorientation——organizational learning——technical innovation,reveals that the market-orientation of small and medium sized private enterprises(SMPEs) affects organiza tional learning,which then affects the awareness,speed and capacity of technical innovation. Moreover,this essay analyzes how the market-orientation of the SMPE achieves technical innovation,and provides guidelines based on the status quo of technical innovation and market-orientation of the SMPE.

Small and medium sized private enterprise( SMPE) Market-orientation Technical innovation Organizationallearning

ZHENG Wenshan

Department of Economics and Trade Management,Zhexi Branch of Zhejiang University of Technology,P. R. China

国际会议

Zhengzhou Conference Conference on Management of Technology(2009郑州技术管理研讨会 MOT2009)

郑州

英文

104-107

2009-04-17(万方平台首次上网日期,不代表论文的发表时间)