The Digital Publishing Business Model under the Environment of Cross-media

摘要：

Cross-media is a digital publishing management strate gy. According to the consumption patterns and reading habits,the paper analyzed the characteristic of digital publishing under the environment of cross-media,inclu ding the product,consumption,industry and business rules. The intention of doing this is to construct a differ ent business model of digital publishing. It will be important both for China’s publishing industry changing from traditional to digital and for China’s sustainable development of publishing industry.

关键词： Cress-media digital Publishing business Model

作者: FENG Genyao ZHANG Feng XIAO Weige

作者单位: Shaoxing University,P. R. China

会议类型: 国际会议

会议名称: Zhengzhou Conference Conference on Management of Technology(2009郑州技术管理研讨会 MOT2009)

会议地点: 郑州

会议语种:英文

页码: 211-213

在线出版日期: 2009-04-17（万方平台首次上网日期，不代表论文的发表时间）