Empirical Study on Evaluation of the Employer Brand of State-owned Enterprise in Transitional Period
In recent years,there is an upsurge for employers to strive for excellent employers and to establish employer brands. And this becomes the focus of our study. By the ory conclusion and quantitative analysis,this paper con structs a model of evaluation on the value of employer brand of state-owned enterprises through the data of 29 branches of three large state-owned enterprise groups. This paper divides all the factors into four aspects: value of organizational identification; interest of organizational identification; organizational culture; organizational com plex. And the composing factors of employer brand of state-owned enterprise and their contributions to enter prise performance are tested. The result reveals that in the transitional period the establishment of employer brand of state-owned enterprise has quite long way to go. It should attach great importance to create fine organ izational culture and set up effective communication mechanism to reduce unharmonious factors then in the end establish harmonious labor relation within the enter prises and attain the best condition for employer brand establishment.
Employer brand value evaluation transitional period
LU Fucai HE Wei CHEN Sihua ZHANG Rongxin
School of Business Administration,Jiangxi University of Finance and Economics,P. R. China School of Information Management,Jiangxi University of Finance And Economics,P. R. China School of Business Administration,Jiangxi University of Finance and Economics,P. R China
国际会议
Zhengzhou Conference Conference on Management of Technology(2009郑州技术管理研讨会 MOT2009)
郑州
英文
355-359
2009-04-17（万方平台首次上网日期，不代表论文的发表时间）