Research on Pricing Strategy for a Hybrid Distribution Channel

摘要：

There are a lot of E-business distribution channels while internet comes into application rapidly. This paper analyzed the factors resulted from the distribution channel conflict of a hybrid distribution channel and its impact on enterprise management. Through customer availability function,a distribution channel margin model was estabfished based on this analysis to research the pricing strategy under distribution channel conflict.

关键词： Hybrid distribution channel Distribution channel conflict Pricing strategy

作者: GAO Hongmei ZHENG Shuli

作者单位: Economy & Management Engineering Department,Zhejing Water Conservancy and Hydropower College,P. R. China

会议类型: 国际会议

会议名称: Zhengzhou Conference Conference on Management of Technology(2009郑州技术管理研讨会 MOT2009)

会议地点: 郑州

会议语种:英文

页码: 485-489

在线出版日期: 2009-04-17（万方平台首次上网日期，不代表论文的发表时间）