Evaluation of the Corporate Image Competitiveness Based on Consumer Experience

摘要：

Corporate image is a complex system. Evaluation of corporate image competitiveness must set up the evaluation factor system. By using the method of qualitative analysis combined with quantitative computation through the es tablishment of mathematical model,a comprehensive and empirical research of coporate image ompetitiveness can be conducted for the enterprise to point out the direction of participating in the competition in the market.

关键词： Consumer experience the strength of image evaluation

作者: LI Fuqing WANG Qiaohong

作者单位: School of Management,Zhengzhou Universiy of Light Industry,P. R. China

会议类型: 国际会议

会议名称: Zhengzhou Conference Conference on Management of Technology(2009郑州技术管理研讨会 MOT2009)

会议地点: 郑州

会议语种:英文

页码: 516-519

在线出版日期: 2009-04-17（万方平台首次上网日期，不代表论文的发表时间）