Competitive Significance of Product Levels in Product Life Cycle

摘要：

Product levels and product life cycle plays an important role in market competition. This paper reveals that five levels of product concept in four periods of product life cycle play a leading role successively. In introduction period,the core level plays a market-developing role; In growth period,the form level plays a decisive role in market competition; In maturity period,the expectation level and additional level play a decisive role successively. In decline period,the potential level plays an important role.

关键词： Product levels core level product life cycle introduction period

作者: WANG Xiao

作者单位: College of Economics and Trade,Huazhong Agricultural University,P. R. China Department of Management Engineering,Hcnan Mechanical and Electrical Engineering College,P. R. China

会议类型: 国际会议

会议名称: Zhengzhou Conference Conference on Management of Technology(2009郑州技术管理研讨会 MOT2009)

会议地点: 郑州

会议语种:英文

页码: 595-599

在线出版日期: 2009-04-17（万方平台首次上网日期，不代表论文的发表时间）