The CRM-oriented Research of Enterprise Strategic Early-warning

摘要：

The increasingly fierce competition of modern enterprises display in a greater degree of performance for the customer and the effective realization of life-time value of the customer. In the face of inevitable crisis of the enterprises currently, this paper raises a CRM-oriented system model of Enterprise Strategic Early-warning and analyses its concept, attribute, management model and System Components. Finally, we make the simulation of the model with BP algorithm and have good results for warning.

作者: GuangYu Yang Liang Ju

作者单位: Department of Management Information System, TianJin University of Finance and Economics, TianJin, 300222, China

会议类型: 国际会议

会议名称: International Conference on Intelligent Computation Technology and Automation(2008 智能计算技术与自动化国际会议 ICICTA 2008)

会议地点: 长沙

会议语种:英文

页码: 2063-2066

在线出版日期: 2008-10-20（万方平台首次上网日期，不代表论文的发表时间）