Promoting Public Image: Multiplying Media Visibility through the Science Park Network

摘要：

A good reputation is one of the most valuable immaterial properties a science park can possess. However, it doesn’t necessarily cost a fortune. On the contrary: communications is an investment that brings your money back—bearing interest. Begin increasing your park’s visibility, as visibility makes the park well known. Well known parks attract wider interest; and along with increased attention, you gain social influence. Isn’t that your ultimate aim?

作者: Asta Sj(O)hlom

作者单位: Finnish Science Park Association TEKEL

会议类型: 国际会议

会议名称: XXII IASP World Conference on Science and Technology Parks(2005年国际科技园协会第22届世界大会)

会议地点: 北京

会议语种:英文

页码: 427-433

在线出版日期: 2005-09-01（万方平台首次上网日期，不代表论文的发表时间）