Research on Tourism Marketing Channel Conflict and Governance Based on E-Business

摘要：

E-business has brought bran-new reform for tourism marketing channel, and has also induced new channel conflict. Therefore, it is of great theoretical and practical significance to study tourism marketing channel conflict and its governance strategy under the environment of E-business. Firstly, this paper analyzes reforms of tourism marketing channel which are brought by E-business. Then, on the basis of the game theory, it researches prisoners dilemma phenomenon among channel members of tourism marketing, and analyzes that the main reason is lack of effective communication, incentive and restrictive mechanism. Finally, it puts forward to some countermeasures to resolve tourism marketing channel conflict.

关键词： E-business tourism marketing channel conflict prisoners dilemma

作者: Xuejun Chen

作者单位: College of Literature, Chongqing Jiaotong University, Chongqing ,400074, China

会议类型: 国际会议

会议名称: The Ninth Wuhan International Conference on E-Business(第九届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 18-23

在线出版日期: 2010-05-29（万方平台首次上网日期，不代表论文的发表时间）