Research on the Ezisting Problems and Innovative Strategies of the Internet Marketing of China’s Travel Agencies
With the development of modern science and technology and IT industry, the rise of the internet has brought a lot of new opportunities for the tourism, the internet marketing of China’s travel agencies has begun and is developing rapidly, it has already become one of the main marketing ways of China’s travel agencies. However, comparing with the developed countries, the internet marketing of China’s travel agencies generally has a lower development level and is still at the initial stage, there are still many problems. Aiming at these problems, this paper adopts the methods of induction and systems analysis, has analyzed the existing problems for China’s travel agencies to develop the internet marketing, and proposed some corresponding innovative strategies about how to develop the internet marketing of China’s travel agencies.
travel agency internet marketing problem innovate strategy
Cheng Congxi Xiang Lan
Economy and Management College, Wuhan Polytechnic University, Wuhan, 430023, P.R.China
国际会议
The Ninth Wuhan International Conference on E-Business(第九届武汉电子商务国际会议)
武汉
英文
29-34
2010-05-29（万方平台首次上网日期，不代表论文的发表时间）