An Analysis On The Features Of Internet Forum Marketing And Its Operating Principle

摘要：

This text provides an analysis of the status quo of research on internet forum marketing, through a systematic discussion of the behavior of enterprises and users (consumers), ending in the features and medium of internet forum marketing. It also discusses how companies could utilize this platform in the right way to realize mutual flow of information, and gain better achievements as well as services.

关键词： marketing internet forum marketing medium

作者: Beiping Li Fang Huang Xiuhong Wang

作者单位: Economy and Management College, Wuhan University,Wuhan,430072,China

会议类型: 国际会议

会议名称: The Ninth Wuhan International Conference on E-Business(第九届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 174-181

在线出版日期: 2010-05-29（万方平台首次上网日期，不代表论文的发表时间）