Research on the User Behaviors in the Social Network Service(SNS) System Based on TAM Model and Perceived Risk

摘要：

For the features of network competitive intelligence system, the user behavior integrated model in the network competitive intelligence system, combined with TAM model and the concept of perceived risk, is developed. By carrying out the empirical research on competitive intelligence staff from a domestic large enterprise, the assumption of the model is proved to right. The use attitude and the actual use of network competitive intelligence are affected by the usefulness, ease of use, risks and subject norm of network competitive intelligence system. According to the survey, the high-quality information content and high-safety network competitive intelligence system are keys to the network competitive intelligence providers’ acquiring confidence and markets.

关键词： Social Network Service (SNS) TAM model perceived risk

作者: Dan Li Xiaowei Wu Jihong Lv

作者单位: Shanghai Business School, China

会议类型: 国际会议

会议名称: The Ninth Wuhan International Conference on E-Business(第九届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 187-194

在线出版日期: 2010-05-29（万方平台首次上网日期，不代表论文的发表时间）