Impact of Information Disclosure Policy on C2C Market: An Empirical Investigation
The rise of e-commerce has brought new impacts on the theories and practices developed in traditional markets. However, on-line market does not appear to be the “friction-free market as people expected, moreover, little evident have been found to support the notion that prices on the e-market are converging according to “law of one price. One plausible explanation is that an excessive amount of information increases information load and causes price dispersion in e-market. This study mainly focuses on the newly released information disclosure policy on Taobao.com(the biggest C2C market in China)—the average price disclosure policy (APDP). Based on the online transaction data of cell phones on Taobao.com, we exam whether this policy can reduce people’s information load, thereby reducing price dispersion and improve the efficiency of e-market. Empirical analysis indicates that the policy has remarkably improved the efficiency of online market by reducing online price dispersion. In addition, the results show that for high-end products whose targeted customers are not very price-sensitive, the impact of the policy is significant. But for the middle-low products, the APDP policy does not significantly take effects.
Information disclosure policy Information load Price dispersion Consumer price behavior E-market
Lusi Li Qiang Ye
School of business, Harbin Institute of Technology, P.R. China, 150001
国际会议
The Ninth Wuhan International Conference on E-Business(第九届武汉电子商务国际会议)
武汉
英文
214-219
2010-05-29（万方平台首次上网日期，不代表论文的发表时间）