Study on Service Product Modes and Service Marketing Strategies During the Process of Information-based Business

摘要：

Under the promotion of economic informatization, the world is stepping into a new development stage characterized by information-based service economy. The service marketing concept has brought about a series of new information-based service products which can make our work, study and life more convenient. People’s increasing demand of information-based service has offered great business opportunities for information-based enterprises and given us some new suggestions for making decisions on service marketing strategies. The study of such service product modes like Internet advertisement, mobile value-added service, online product sales, online game, membership registration charging and ranking by competitive prices will help us make rational decisions on service marketing strategies during the process of information-based entrepreneurship.

关键词： Service Marketing Service Product Service Mode Strategic Decision-making

作者: Delin Sun Xin Tan Zhiyuan Sun Jinyun Xue Jinhu Wang Yuantong Huang Peipei Liu Juying Yao

作者单位: Provincial Key Lab For High-Performance Computing, Jiangxi Normal University,Nanchang, 330022, China School of Business Jiangxi Normal University, Nanchang, 330022, China Software Engineering Institute East China Normal University, Shanghai, 200062,China Provincial Key Lab For High-Performance Computing, Jiangxi Normal University,Nanchang, 330022, China JiangXi Institute of Education, Nanchang, 330029, China

会议类型: 国际会议

会议名称: The Ninth Wuhan International Conference on E-Business(第九届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 390-395

在线出版日期: 2010-05-29（万方平台首次上网日期，不代表论文的发表时间）