Trust-based E-business Personalized Recommender System

摘要：

E-business Personalized Recommender system has great significance. Collaborative filtering technology is an important technology to achieve e-commerce personalization. The traditional collaborative filtering technology, in the practice, has some problems such as sparsity, Cold Start and black box and so on. To solve this problem, we introduce the trust mechanism into the traditional collaborative technology. And the result shows that the new system can overcome the shortness of the traditional collaborative filtering technology successfully.

关键词： e-business personalized recommender collaborative filtering trust mechanism

作者: Pei Sun

作者单位: School of Economy and Management, China University of Geosciences, Wuhan, 430074, China

会议类型: 国际会议

会议名称: The Ninth Wuhan International Conference on E-Business(第九届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 401-405

在线出版日期: 2010-05-29（万方平台首次上网日期，不代表论文的发表时间）