Pricing Strategy of E-Commerce Platform with Two-Sided Markets

摘要：

E-Commerce platform has a typical characteristic of two-sided markets. The buyers and sellers interact and operate an exchange through joining the same E-Commerce platform. The willingness for buyers to join the platform depends largely on the number of sellers who have already on the platform. The same is to sellers. In order to get the two sides “on board, the platform should design a reasonable price structure. We build a simple model to analyze the problem.

关键词： E-Commerce Platform two-sided markets pricing cross-group ezternalities differentiation

作者: Fei Tang

作者单位: Xuhai College, China University of Mining & Technology, Xuzhou, 221008, China

会议类型: 国际会议

会议名称: The Ninth Wuhan International Conference on E-Business(第九届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 411-415

在线出版日期: 2010-05-29（万方平台首次上网日期，不代表论文的发表时间）