Build the new strategy of the Customer Relationship Management

摘要：

Aggravation of the competition situation, the increasing of market demand and diversified demand day by day, and the changeable international, domestic financial market that will be faced after listing, all these require company to change the mechanism as soon as possible, such as making ones own procedure in order, strengthening management, improving service to adapt to the complicated market. The thesis analysis concentrates on importance of CRM system used in enterprises and put forward tactics which aims at helping the company build the CRM strategy.

关键词： customer relationship management customer lifetime value customer life cycle strategy

作者: Wang lian yue Dong lan guo

作者单位: Qindao Technological University, the management of school, Qingdao, China Qindao Technological University, the management of school, Qingdao,China

会议类型: 国际会议

会议名称: The Ninth Wuhan International Conference on E-Business(第九届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 448-448

在线出版日期: 2010-05-29（万方平台首次上网日期，不代表论文的发表时间）