The Study of C to C based on Trust Mechanism

摘要：

In the CtoC e-commerce environment, consumers of online providers of goods, there are much non-trust is a key factor affecting on-line trading; the network constraints CtoC trust issue has become a major bottleneck in the development of e-business models. This paper studies the CtoC issue of trust under the business model to identify the factors that affect the network trust and build a set of trust mechanism-based CtoC business strategy to effectively safeguard the trust of both parties to further promote e-commerce development.

关键词： CtoC trust mechanisms networks

作者: Tiesheng Wang Xingguang Li

作者单位: Department of Economics and Management, Hengshui University, Hengshui, 053000, China

会议类型: 国际会议

会议名称: The Ninth Wuhan International Conference on E-Business(第九届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 469-473

在线出版日期: 2010-05-29（万方平台首次上网日期，不代表论文的发表时间）