Study on Credit Evaluation of Electronic Commerce Based on Entropy
E-commerce development is inseparable from the online construction of credit system. At the same time, with the rapid development of e-commerce, the consumption problem which hidden in it is gradually exposed and become one of the main issues to retard their development. E-commerce sites present credit evaluation system, to a certain extent, guarantees the security of online transactions, but there are still shortcomings. For this, we put forward an entropy-based credit evaluation algorithm. By the algorithm, we can establish an improved credit evaluation model, in order to further promote the healthy and orderly development of e-commerce.
E-commerce Credit Evaluation Evaluation Algorithm Entropy
Zeng Yalin Guo Bin
Software College, Jiangxi Normal University, Nanchang, 330022, China
国际会议
The Ninth Wuhan International Conference on E-Business(第九届武汉电子商务国际会议)
武汉
英文
581-583
2010-05-29（万方平台首次上网日期，不代表论文的发表时间）