Cope with Internet Public Relations Crisis of Enterprises Positively

摘要：

Internet is a double-edged sword，which impulses spreading of information, and at the same time brings some crisis affairs which have never happened before to enterprises. When enterprises apply some skills of public relations on their own properly, government also creates favorable internet environment for them to develop the positive aspect of internet making internet become effective tool for them to turn crisis into opportunities. This essay analyzes the form and characteristic of public relations crisis under the environment of internet, and analyzes shallowly how to take effective measures to manage internet crisis aiming at the characteristic of crisis from two angles of both enterprises and government.

关键词： internet crisis public relation (PR) crisis management SEO (Searching Engine Optimization)

作者: Guoyou Zhang Yuting Pan Yikui Ge

作者单位: Department of Economy and Trade, Tongling University, 244000, China

会议类型: 国际会议

会议名称: The Ninth Wuhan International Conference on E-Business(第九届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 606-611

在线出版日期: 2010-05-29（万方平台首次上网日期，不代表论文的发表时间）