Who Will Rate and Comment? An Ezploratory Empirical Study Based on Taobao Data

摘要：

The fact that many traders never rate or comment in c2c market inevitably brings out the desire to explore who will rate and comment, and what are the possible factors influencing the behavior. Starting from the buyers’ angle, this paper conducts an exploratory analysis with Taobao data. It is found that higher reputed sellers are less possibly to be rated and commented, while experienced buyers are willing to rate more. However among those buyer-raters, the comment intention of the experienced is less than the non-experienced. In addition, the timing may also affect the rating behaviour, but price does not play a role.

关键词： e-commerce reputation system rate tezt comment c2c marketplace

作者: Xianfeng Zhang Hongshan Zhou Yong Zhang

作者单位: School of Economics and Finance, Xi’an Jiaotong University, Xi’an, 710061, China School of Management, Jinan University, Zhuhai, 510070, China Glorious Sun School of Business and Management, Donghua University, Shanghai, 200051, China

会议类型: 国际会议

会议名称: The Ninth Wuhan International Conference on E-Business(第九届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 638-642

在线出版日期: 2010-05-29（万方平台首次上网日期，不代表论文的发表时间）