Mobile E-Commerce Business Model Innovation Based on the Value Chain in 3G Era
With the rapid development of mobile communication technology, mobile e-commerce as a new form of business has came into being. However, as mobile e-commerce industry forms gradually, its business and profit models are still in its exploration. This paper is concerned with mobile e-commerce business models classification from the perspective of value chain. First, the value chain of mobile e-commerce is briefly reviewed. Then, four kinds of mobile e-commerce models are analyzed. After that, based on the industry value chain, different mobile e-commerce business models are presented.
e-commerce business model value chain
CHEN Lei KANG Canhua
School of Economics, Wuhan University of Technology, Wuhan 430070，China
国际会议
The Ninth Wuhan International Conference on E-Business(第九届武汉电子商务国际会议)
武汉
英文
715-719
2010-05-29（万方平台首次上网日期，不代表论文的发表时间）