A Case Study on China’s U-Disk Net

摘要：

Beijing ShengShi HongWen Company is professionally engaged in designing and distributing various kinds of gifts. To meet need of different customer groups, “China’s U-Disk Net (Upanwang in Chinese), the website of this company, mainly offers distinctive U-Disk gifts. As a case study, this paper discussed and analyzed the China’s U-Disk Net in terms of the website design, marketing strategies, technological innovations, as well as the major problems arisen from the website and feasible suggestions for improvement.

关键词： website design marketing strategies technical innovation U-Disk website E-commerce (EC)

作者: Guangge Lv Fenhe Zhi Jinghai Ao Ke Chen

作者单位: School of Applied Science and Technology, Beijing Union University, Beijing, 100101, China

会议类型: 国际会议

会议名称: The Ninth Wuhan International Conference on E-Business(第九届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 817-820

在线出版日期: 2010-05-29（万方平台首次上网日期，不代表论文的发表时间）