Achieving E-loyalty

摘要：

The internet business allows online customers to contrast the features and the prices of several comparable products speedily, which continually changes their typical buying behaviors. Therefore, electronic commerce triggers a drop off of customers’ loyalty towards vendors. In marketplace where competition is ubiquitously, as in today’s online markets, rising consumer loyalty has been the key success measure. The current empirical study shows that online customers’ loyalty enhanced mostly by the following factors personalization and recommendation applications and with customer interaction. Several strategic recommendations are discussed.

作者: Sahar A. Munadher

作者单位: Department of Information Systems ,University of Maryland Baltimore County, USA

会议类型: 国际会议

会议名称: The Ninth Wuhan International Conference on E-Business(第九届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 827-841

在线出版日期: 2010-05-29（万方平台首次上网日期，不代表论文的发表时间）