The Study of Network Marketing Strategy Based on Social Network Analysis

摘要：

Based on illustrating the connotation of the social network and the evolution of network marketing strategies, the paper models the social network of wwww.renren.com website by using social network analysis software UCINET. By analyzing network density index, centrality index and clique index, the network marketing strategy based on social network analysis is proposed to provide the reference for enterprise’s network marketing strategy decisions from the perspective of virtual social network.

关键词： Social Network Network Analysis Software UCINET Network Marketing Strategy Social Capital

作者: Ri Na Xiaowei Wu

作者单位: Information Management Department, Shanghai Business School, China

会议类型: 国际会议

会议名称: The Ninth Wuhan International Conference on E-Business(第九届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 842-849

在线出版日期: 2010-05-29（万方平台首次上网日期，不代表论文的发表时间）