The Cyber ‘Lemon’ Problem in the E-Marketing

摘要：

Because the network gets rid of the limit of space and bring up the virtual reality in the e-commerce market, the cyber ‘lemons’ problem resulting from the informational asymmetry of the qualitative uncertainty is getting worse, which is restricting the useful and profitable business. Based on the ‘lemon’ principle put forward by American economist George Akerlof who is one of Nobel Economics Prize laureates in 2001,this paper analyzes the ‘lemon’ problem in the traditional markets and e-commerce markets, and probes into resolving approaches about the cyber ‘lemon ’ problem.

关键词： lemon problem informational asymmetries adverse selection e-commerce markets

作者: Yong Pan

作者单位: Department of Logistics and E-Commerce, Henan University of Finance and Economics, Zhengzhou, China

会议类型: 国际会议

会议名称: The Ninth Wuhan International Conference on E-Business(第九届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 856-861

在线出版日期: 2010-05-29（万方平台首次上网日期，不代表论文的发表时间）